TREND AND LIFESTYLE DATA. We study user trends and lifestyle habits to innovate purposeful skincare that are relatable and reliable.
RELIABLE. BASED ON SCIENTIFIC DATA. Teaming up with our partner chemists and/or doctor, we select ingredients proven by scientific data to work and are proven to be healthy for your skin.
ENHANCING SKIN HEALTH. We only use ingredients that are proven by science to enhance your skin's health.
LAB MADE. Our products are formulated and made in a lab in Singapore that creates cosmeceuticals for doctors.
TRIED AND TESTED. Our products go through several rounds of sampling and testing before they are finalized and sold.